Money and Financial Lifestyle



Archive for the 'Books' Category



R.I.P. Mark Bertus (12/21/1971 - 1/26/2010)

Wednesday 27 January 2010 @ 8:53 am

A serious and sad note today - Mark Bertus (a finance prof at Auburn University) passed away early this morning at the age of 38 after a long battle with cancer. He leaves behind a wife and three children, and is now pain free and in the presense of Joy Himself Those of you who knew him can read the story of his last couple of years as chronicled by his wife Rhonda at their blog .

Continued here: 
R.I.P. Mark Bertus (12/21/1971 - 1/26/2010)




Using "Yes! 50 Scientifically Proven Ways to Be Persuasive" In The Classroom

Monday 4 May 2009 @ 9:22 pm

I recently started reading Goldstein, Martin, and Cialdini’s “Yes!: 50 Scientifically Proven Ways to Be Persuasive.” It could easily be described as “Freakonomics for Social Psychology”. It’s a fun, easy, and very informative read, with each chapter only about 1500-2000 words long, and highlighting one persuasion technique. So, you can knock out a chapter in 10 minutes or so

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Using "Yes! 50 Scientifically Proven Ways to Be Persuasive" In The Classroom